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Beats Launches Travis Scott Partnership Featuring New 'DARE TO DREAM' Ad Campaign

Apple's Beats brand is launching a new celebrity ad campaign today featuring rapper Travis Scott and entitled "DARE TO DREAM." The campaign is inspired by a 2011 tweet from Scott when he was just starting his career, in which he claimed, "One day Travis Scott will be somebody."


The campaign short film is a "testament to how belief in oneself can manifest into reality" and features a re-creation of his actual childhood bedroom and an appearance by his real mother, Wanda Webster.

The film depicts a young Scott working on music projects using his iMac and the original Beats Studio headphones, with the scene transforming from his bedroom to a dream of sold-out shows on his just-completed "Circus Maximus" tour spanning multiple legs over the past two years.


The dream is short-lived, however, with his mother calling him back to reality and sending him off to school. Inspired by the dream, Scott composes his prophetic tweet, and on his way out of the house he discovers a pair of Powerbeats Fit in his pocket, a symbol linking past and present.

While the partnership with Scott is currently focused on the campaign film, Beats Chief Marketing Officer Chris Thorne hints that we can expect to see more in the future.

“This campaign captures something deeply personal — the belief that greatness starts with a single idea and the courage to chase it,” said Chris Thorne, Beats CMO. “It’s the same belief that connects Beats and Travis — and this is only the beginning of what we’ll build together.”

Whether this means we'll see any product partnerships between Beats and Scott down the road remains to be seen.
This article, "Beats Launches Travis Scott Partnership Featuring New 'DARE TO DREAM' Ad Campaign" first appeared on MacRumors.com

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Adobe Photoshop 25.5 - Professional image editor.

You can download Adobe Photoshop as a part of Creative Cloud for only $54.99/month

Adobe Photoshop is a recognized classic of photo-enhancing software. It offers a broad spectrum of tools that can turn your inspiration into incredible images, photos, composites, 3D artwork, paintings, and graphics on any device.

Photoshop has become the choice of thousands of creative professionals around the world. First introduced in 1988, it still is the world's leading image-editing software.

Intuitive and clean user interface

Although Photoshop for Mac is the most comprehensive graphics and image-editing software available in the market today, it has a very intuitive and easy-to-navigate interface.

With recently improved usability, this photo-editor has become even more enjoyable to use. The interface loads as soon as you decide to use Photoshop.

A user-friendly interface updates you about new features, suggests learning content, and allows you to quickly access recent files. You can easily pick up where you left or create a new project, access cloud and desktop pictures, and open an existing document.

Convenient content-aware fill workspace

Adobe has recently announced the launch of its new Content-Aware Fill workspace. It allows you to remove objects or distracting elements from your images easier than ever before.

This new option offers an interactive editing experience. Now, you can take full Control over which "good" parts of the picture to use to replace the undesired areas. It allows resizing the initial selection, rotating, scaling, and mirroring content.

Enjoy a range of new tools

The latest version of the software provides a new Frame Tool that allows you to enjoy much simpler masking. Now, you can place shapes and text into placeholder frames and fill them with pictures. To create elliptical or rectangular forms, you only need to select the Frame Tool and press "K."

There is also a new default feature of multiple undo. If you want to view an object before changes are applied, just click Control + Z (for Windows OS) and Command + Z (for macOS). Don't worry about losing any project changes in Adobe Photoshop on your MacBook Air or MacBook Pro. With a new auto-commit feature, they are saved automatically.

What's new in Photoshop

Version 21.2:

• In the latest version, you can make accurate selections of people with one click.
• Now, Adobe Photoshop can find and add all available fonts to your libraries automatically when you open a project.
• In updated Photoshop, Adobe Camera Raw workspace provides all your tools right where you need them so that you can work on your project more efficiently.
• You can experience higher accuracy with the enhanced Match Font feature that allows vertical text, provides multiple-line detection and offers even more typefaces.
• Now, you can change the orientation and add a rotation to any pattern in Pattern Overlays and Pattern Fill layers much more easily than before.

• Create and save your presets for future use or import and export to share inspiration.
• You can now adjust text alignment, spacing (leading and kerning), and font style (bolding, italicizing, underlining) directly from the Contextual Task Bar.

• 8 GB RAM (16 GB recommended)
• 4 GB of available hard-disk space for installation; additional free space required during installation (cannot install on a volume that uses a case-sensitive file system or on removable flash storage devices)
• Internet connection

Download Now]]>