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iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch

Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019.


Android users were less loyal to their brand, and are almost 4x more likely to switch than iPhone users. 86.4% of people surveyed said they would stick with an Android device, while 13.6% said they planned to switch.

Of the 3.6% of iPhone users who said they would move to another platform, 69.7% said they would choose a Samsung smartphone, and 20.2% said they would choose a Google smartphone. While most Android users said they would switch to a Samsung or Google device, 26.8% said they would choose an iPhone over an Android smartphone.

Most iPhone users said they would stick with an iPhone because they prefer Apple (60.8%), while 17.4% said they were invested in the Apple ecosystem. About half of iPhone users contemplating switching said they would do so because the iPhone is too expensive or other brands offer better value, but 22.5% said other brands have better technology.

iPhone users were more likely to be loyal over time, and 83.8% said they had used an iPhone for more than five years. By comparison, just 33.8% of Android users said they had stuck with a brand for over five years.

SellCell's survey was limited to 5,000 U.S. respondents. The site says there was a roughly equal representation between iPhone and Android users, with two separate surveys that included the same question structure. More information from the survey is available from SellCell's website.
This article, "iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch" first appeared on MacRumors.com

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Adobe Photoshop 25.5 - Professional image editor.

You can download Adobe Photoshop as a part of Creative Cloud for only $54.99/month

Adobe Photoshop is a recognized classic of photo-enhancing software. It offers a broad spectrum of tools that can turn your inspiration into incredible images, photos, composites, 3D artwork, paintings, and graphics on any device.

Photoshop has become the choice of thousands of creative professionals around the world. First introduced in 1988, it still is the world's leading image-editing software.

Intuitive and clean user interface

Although Photoshop for Mac is the most comprehensive graphics and image-editing software available in the market today, it has a very intuitive and easy-to-navigate interface.

With recently improved usability, this photo-editor has become even more enjoyable to use. The interface loads as soon as you decide to use Photoshop.

A user-friendly interface updates you about new features, suggests learning content, and allows you to quickly access recent files. You can easily pick up where you left or create a new project, access cloud and desktop pictures, and open an existing document.

Convenient content-aware fill workspace

Adobe has recently announced the launch of its new Content-Aware Fill workspace. It allows you to remove objects or distracting elements from your images easier than ever before.

This new option offers an interactive editing experience. Now, you can take full Control over which "good" parts of the picture to use to replace the undesired areas. It allows resizing the initial selection, rotating, scaling, and mirroring content.

Enjoy a range of new tools

The latest version of the software provides a new Frame Tool that allows you to enjoy much simpler masking. Now, you can place shapes and text into placeholder frames and fill them with pictures. To create elliptical or rectangular forms, you only need to select the Frame Tool and press "K."

There is also a new default feature of multiple undo. If you want to view an object before changes are applied, just click Control + Z (for Windows OS) and Command + Z (for macOS). Don't worry about losing any project changes in Adobe Photoshop on your MacBook Air or MacBook Pro. With a new auto-commit feature, they are saved automatically.

What's new in Photoshop

Version 21.2:

• In the latest version, you can make accurate selections of people with one click.
• Now, Adobe Photoshop can find and add all available fonts to your libraries automatically when you open a project.
• In updated Photoshop, Adobe Camera Raw workspace provides all your tools right where you need them so that you can work on your project more efficiently.
• You can experience higher accuracy with the enhanced Match Font feature that allows vertical text, provides multiple-line detection and offers even more typefaces.
• Now, you can change the orientation and add a rotation to any pattern in Pattern Overlays and Pattern Fill layers much more easily than before.

• Create and save your presets for future use or import and export to share inspiration.
• You can now adjust text alignment, spacing (leading and kerning), and font style (bolding, italicizing, underlining) directly from the Contextual Task Bar.

• 8 GB RAM (16 GB recommended)
• 4 GB of available hard-disk space for installation; additional free space required during installation (cannot install on a volume that uses a case-sensitive file system or on removable flash storage devices)
• Internet connection

Download Now]]>